Business Ethics in an Organisation Essay Example | Topics and Well Written Essays - 1500 words

Business Ethics in an Organisation - Essay Example The organisation that was chosen for the purposes of this assignment is the global for-profit education giant known as Career Education Corporation. According to their website, "Since it was founded in 1994, CEC has progressed rapidly toward the goal of becoming the world's leading provider of quality educational services. CEC is the world's largest on-campus provider of private, for-profit postsecondary education and has a rapidly-growing presence in online education" (Career Education Corporation, 2008, pg. 1). Career Education Corporation has more than 95,000 students worldwide and is made up of a number of different, well-recognized, and widespread brand names of colleges, schools, and universities. Their main specialty is offering career-oriented degrees to their students in a short period of actual classroom time. "The 80-plus campuses that serve these students are located throughout the U. S., Canada, France, the United Kingdom, and the United Arab Emirates and offer doctoral, master's, bachelor's, and associate degrees and diploma and certificate programs. Approximately one third of students attend the web-based virtual campuses of American InterContinental University Online and Colorado Technical University Online" (Career Education Corporation, 2008, pg. 1) As mentioned above, Career Education Corporation operates under a number of brand names that span the entire globe, including the online environment. "Those brands include, among others, the Le Cordon Bleu schools of North America; the Harrington School of Design; the Brooks Institute; the Katharine Gibbs schools; American InterContinental University; Colorado Technical University and Sanford Brown" (Career Education Corporation, 2008, pg. 1). The company proudly displays its mission on its main website, claiming that, "The mission of CEC, through its schools, its educators, and its employees is education-their primary goal, to enable students to graduate successfully and pursue rewarding careers." Their mission statement itself declares, "We are a dynamic educational services company committed to quality, career-focused learning led by passionate professionals who inspire individual worth and lifelong achievement" (Career Education Corporation, 2008, pg. 1). Ethics In order to understand how an organization adheres to business ethics in values, it is first important to understand what those are. In this section, perspectives on business ethics and values, ethical issues in business, ethical theories and how to use them, personal values in the workplace, individual responses to ethical situations, corporate responsibility, corporate governance, corporate citizenship, sustainability and the responsible corporation, ethical conformance: codes standards, culture, leadership, and citizen power, global and local values and international business, and ethics in practice will be covered in detail (Fisher and Lovell, 2006, Ambrose and Schminke, 1999 and Boyle, 1990). According to Wikipedia, "Business ethics is a form of the art of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions (known as ethicism) is increasing. Simultaneously, pressure is applied on industry to improve business ethics through new public initiatives and laws (e.g.

Nursing Informatics Article Review Essay Example | Topics and Well Written Essays - 1250 words

Nursing Informatics Article Review - Essay Example r them to be provided with all necessary information so that their provision of care can be more efficient since this will help in improving patient outcomes. Nurses have for a long time, played a pivotal role in health provision, but despite their efforts, Sensmeier notes that they are being left behind by government healthcare policies. She declares that if the government is indeed willing to reform the healthcare system, it is essential that nurses be actively involved because it is they, more than any other medical practitioner, who have an active knowledge of patient problems, as well as most weaknesses in healthcare provision. Therefore, nurses should take new technology to bring about a change in health care, and this should include an inclusion of nursing informatics in patient care. Nursing informatics should be given a prominent role in breaking the barriers that prevent nurses from being more efficient in their work because it provides them with much needed information con cerning how to bring care to their patients at a personalized level. The article recommends that the future of healthcare depends on ensuring nurses receive at least a bachelor’s degree whose significant parts involve informatics, allowing them leadership positions within healthcare as well as ensuring that they all provided with the opportunity to practice without any barriers as has previously been the case. Susan Rosenberg and Jeff Rodik in their article declare the role of bedside nurses in informatics is quite limited in scope and this is mainly because it is normally not included in their training. They state that most organizations, which have implemented go-live projects, tend to ignore including bedside nurses for ongoing maintenance as required for clinical application programs (Rosenberg & Rodik, 2012). Go-live projects tend to be discontinued after one week and this does not provide bedside nurses with ample time to utilize the system on behalf of their patients. These

Introduction To The Coca Cola Business Commerce Essay

Introduction To The Coca Cola Business Commerce Essay John Pemberton invented Coca Cola in 1886, which then was brought out by Asa Griggs Cangler, a business man, whose marketing strategies made coca cola, top soft drink in the 20th century. Coca Cola is a carbonated soft drink, often called as coke, is produced by the Coca-Cola Company in more than 200 countries. Coca Cola introduced other colas under the brand name like Zero, Diet, used flavours like Vanilla, Cherry, etc. Introduction to HRM An organisation has many resources like IT, financial, knowledge, human, etc. HRM is related to managing human resource, which plays a very important role in the organisation. HRM can be defined as, an organizations strategy to managing and motivating its employees and processes to increase organizations ability to enhance skill and attract more employees. Introduction to Marketing According to Kotler (1991), marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others. Marketing is a strategy developed by an organization to identify, anticipate and satisfy customer needs, requirements profitably. It also deals with techniques to increase sales, businesses, and communication. It helps organization to build strong customer relationships by creating value for customers and organizations. Task 1: Employee relations Employees are very important assets and employee satisfaction plays a vital role in the development of the organization. Satisfaction from the job helps and motivates employees to work more effectively and efficiently. And if employees are not satisfied from the job, they will lose their motivation and cannot perform effectively and efficiently. So, employee relationship is very important for the organization. Coca Cola has huge human resource, as it is spread around 200 countries, so it is highly concerned regarding HRM. Employees are the driving force of business, their dedication increases operational excellence, new innovations, and other perspectives. Coca Cola understands this, so it offers employees a great place to work, where employees work to fulfil the organizational objectives but can also work to improve their personality and education, here employees are considered as associates. Coca Cola University is a virtual global university which helps employees to increase their capabilities and education, it provides practical skills and knowledge to employees to win markets and increase production, marketing, etc. Company also helps and encourages employees to pursue higher education, with providing reimbursements for undergraduate and graduate studies. Improvement in the working environment standards, which supports human rights and labour rights made coca cola, a signatory to the United Nations Global Compact Citizenship. Some other provisions are like employees are shareholders in the company, regular communications with employees to understand their problems and satisfactions, team meeting to upraise their performance, employee survey to understand the needs of employees every two years. Task 2: Communication approaches with the workforce and Grievance management Coca cola designed and launched a new system, to take care of disputes between employees and employee litigations, known as Solutions, which not only solves the problems but increases employee relationship, it practices grievance policy to get better solution which is appreciated by both organization and employee, formally or informally. Solutions is a process to identify a problem, create a solution for the problem, implement the solution and check how effective and efficient the solution is, which can help to resolve the conflict within the organization. If Solutions fails to resolve the problem then it will move to second level known as Support. Support is a process where employee will be talk to a mediator, but the mediator is within the organization itself. Here employee can talk to human resource officials or other resources given by the organization to resolve the problem. If Support fails to resolve the problem, then it will be moved to the third level known as Mediator. Medi aton is a stage where organization appoints a mediator to resolve the problem. And if this process also fails to resolve this situation then employees can get their own mediators, who get paid by the organization. Coca cola encourages employees to participate in this process to resolve the problems as it is the mandated grievance solution for the organization. Organization also provides training to employees who are interested. Task 3: Benefits of performance, rewards, role of performance appraisal, and recognising achievement In an organization every employee has a particular task to do which helps the organization to reach its goal, mainly business goals or short term goals. Performance recognition is considered as a process to measure the effectiveness and efficiency of the employees performance. Employees performance is directly proportional to organizations growth so, coca cola formulates a strategy which relates individual performance with the organizations growth and if individuals perform well, they will receive rewards and appraisals which not only encourage employees to perform efficiently and efficiently but also make them loyal to the organization for recognizing their performance. Coca cola follows a strategy where strategic goals are formed at top level management, after that there are many individual departments, so top level management develops a strategy for each and every department which then will be taken care by the department head. Department head then develops and organizes plans, which are followed by the unit managers. Unit managers develop plans for supervisors and employees to get executed. This kind of management sets goals for each and every employee; this is what makes coca cola a leading organization. Coca cola not only helps employees to study and develop but also creates new offers and challenges for those who want to take responsibility for the organization. The rewards are set in different levels like monthly, half-yearly, and yearly. Performance rewards mainly include bonuses, increment in salary, increment in position, or change in designation. Coca cola uses PMS, which is managed through 4 stages during business cycle and has multiple objectives like annual performance review where organization appreciates top accomplishers, plan performance for the year where organization finalizes current year developments and accomplishments, rewards and recognitions where again organization recognize top performers, mid-term reviews where organizations prepares plans for competencies and gives feedback to support employees. Task 4: Performance appraisal and reward management Definitions: Reward management and Performance appraisal Armstrong and Murlis (2004) said reward management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the organization. Performance appraisal is process with the help of which, management examines and evaluates employees effectiveness and efficiency, which can help management to learn about employees, how to improve their work order, etc. Mainly it is used to take decision about promotions, demotions, etc. Objectives of reward system and Coca colas reward system In general rewards should support organizations strategy, should help organization to recruit more people and continue to have experienced people, increase motivation, increase psychological and emotional contract, etc. Employees motivation and determination in work plays a vital role in organizations development and growth, one of the best ways to increase motivation and determination is acknowledging the employees hard work in terms of rewards. Which not only increases confidence of that employee but it also motivates other employees. Reward management is an internal part of Human resource management in coca cola; it is not only designed to support business strategies but also designed to take care of motivating employees, increasing the performance of employees, in long term process for the organization. When employee realises that organization is monitoring and acknowledging his/her activities, employee would make sure to give the best performance he/she can give. That is exactly what the organization wants. Task 5: Financial and non-financial rewards Rewards, in general are of two types extrinsic and intrinsic. Extrinsic rewards / financial rewards consist of performance bonus, special prizes to increase performance, presenting gifts in festivals to increase attachment with employees. Non-financial rewards include experience of autonomy, choice of which employee wants to work with or allowing employee to choose area he/she wants to work in or department they want to work in, this approach believes that financial rewards are not necessary for employees to work more effectively. Coca colas intrinsic reward system Coca cola provides monthly, half-yearly, yearly rewards. it provides AIP, annual incentive plan and annual appraisal for personal progress report for performance, employee salary increment, designation change reward. The organization provides health insurances for its employees with respect to their health and safety, and also provides protection and coverage for their vision, dental, disability, etc. Other provisions include life insurance, pension plans, saving plans, paid time off, maternity leave with half and full pay, etc. Under non-financial, organization also allows its employees to study further in their interested areas in Coca Cola University. Provides training to increase performance of the employees with respect to their jobs and knowledge. Some of the key areas to judge employee efficiency are work environment and quality, work presence / working hours, problem solving, customer satisfaction, improvement in work performance. Task 6: Marketing planning with respect to strategy development Marketing planning alone, without strategic planning makes no or less sense, strategic planning is an annual process, some times more or less. In general marketing plan consists of organizations marketing strategies; it may be used on an individual product or all the products in the organization to cover many views like, Executive overview, which helps coca cola to learn about its grip as a soft drink, on the market when compared to its competitors. Coca cola, with the help of the results can evaluate its production quality, quantity, performance, and what else it has to do to achieve more. Market review, market is an ever changing entity, so keeping track of the trends of the market is very important for coca colas survival and growth and not all the markets are same. Coca cola uses market segments, to localize itself to various markets and learns about the markets and provides its products with respect to market requirements. It also helps to learn about new threats and opportuniti es in the market and finding new markets and new products. SWOT analysis is used to learn about coca colas strengths and weaknesses which are internal objects i.e. the factors that organization can control and deal with, and opportunities and threats that coca cola is going to face, which are external factors i.e. organization has no or limited control over them. Goals and objectives, which helps coca colas mission and vision and sales objectives, that deal with how many products should be developed and how to market them and how this sale is going to help the organization to grow and develop, and it also helps coca cola to develop marketing objectives to keep tract of sales and in its growth. Marketing plan also helps to develop strategies like coca colas positioning, its products, its pricing, its distribution strategies, communication strategies, action plan and implementation, and many more. Task 7: Operational zing marketing strategy and marketing mix in coca cola Marketing mix or 4Ps is made up of product, price, promotion, and place which helps to develop business marketing strategy. Marketing mix is connected to external and internal environment so it helps to full fill the coca colas marketing objectives and plans, keeping track of changes in internal and external markets or environments. Product: A product can be a physical good or service; coca colas main products are soft drinks. Four types of products are potential, augmented, tangible, and core products. Coca colas core product is wide range of soft drinks; it also offers services like phone service, complaint about dealer, takes feedback from the customers about the product, etc. which comes under augmented products. Price: Coca colas prising strategy takes care of both the demand of the product and competitive advantage i.e. price of the soft drink is not too high that a targeted customer cannot buy and competitors can produce similar products with less price or low price that can a ffect the organizations growth. Some pricing strategies, that organization follows are competition-based pricing, cost-plus pricing, limit pricing, market-oriented pricing, etc. Place: Coca cola has wholesalers, distributors in more than 200 countries. It produces the soft drink and delivers to wholesalers and distributors with licenses, and then they will follow the organization strategies for marketing and promoting the product. Coca cola is a global organization, but it projects as it is local by taking care of local needs and producing products to support local tastes and trends. Promotion: promotion can be divided as international promotion and local promotion, coca cola as a global organization has international promotion strategy and also has local promotion strategies to attract local people like using local film, pop stars to advertise the product. Positioning also plays a role to set the image of the product, which controls the minds and feelings of the customers, it also helps in competitive advantage. Task 8 9: Supply chain and Delivery management, and Marketing plans in Coca cola According to Harland (1996), supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customer. Supply chain management involves process like, gathering raw materials, storing raw materials, work process inventory, and finished goods from the point of origin to point of delivery. Delivery management is a broader scale of project management which includes organization, administration, human resource, business functions, tactical goals, etc, that are needed to achieve what client is looking or expecting from the organization. Coca cola produces soft drink using sugar, citrus, coffee, water, and other flavours, various products are brought from the various suppliers, and supply the product to bottling partners, who manufacture bottles, to package and they product goes to wholesale and local distributors. One more important thing is developing a proper business unit to take care of this supply chain, in 2004 coca cola combined three business units in North America to make one effective and efficient integrated unit. Coca cola company doesnt has its own bottling company but it has 35% share in the largest bottling company, even though the company doesnt have a controlling share in the bottlers it does work closely with the bottling organization to monitor and evaluate their situations. Developing a perfect strategy helps organization to keep track of distributors in more than 200 countries, some of the factors that influence supply chain and delivery are like, amount of the product with respect to distributor, marketing strategies in local markets, and many more which will be taken care by the local business units located in respective local areas. Marketing plan of Coca cola Coca cola, after carefully analysing the internal and external environments and the industry/market chooses most suitable strategies which can help the organization to grow. The organization appointed many administrators to administer execution of these strategies and monitor for any changes in the market, which can be opportunities or threats. Situational analysis Here coca cola carefully gathers information about its internal and external business environments, keep track of changes and trends in the market, what the organization originally wants to do and what are the new changes or strategies to follow to overcome any radical changes in the business environment. This information contains many other aspects, one important aspect is about competitors, keeping track of competitors growth and development and activities help coca cola to stay as number one soft drink company. SWOT analysis is a powerful tool which can analyse these factors for the organization. Internal Business Environment Internal business environment consists of factors which are under the control of the organization i.e. the organization can modify them; they are Strengths and Weaknesses of the organization. Some of Coca colas strengths include, coca cola has been in the market for long time, more than 100 years, and people are emotionally attached to it. Even though it is a global organization it projects as it is local using its business units, which takes care of local needs and demands. It has a very high brand name and spread throughout the world. Some of Coca colas weaknesses include, keeping prices low and maintaining effective productivity throughout the world is not easy, organization has to keep track of all the areas, and when it is more than 200 countries it is too difficult and distracting, as organization cannot concentrate on all the areas simultaneously. The soft drink has some adverse affects on health like gas problem and caffeine which is not suitable for teenagers. Some of Coca c olas opportunities include, it is worlds leading soft drink manufacturer and brand name, its name is recognised anywhere in the world which gives it a serious competitive advantage. With this recognition it is not hard for the organization to launch any new product or enter into any new market. Some of Coca colas threats include new and local competitors and as its products are spread worldwide, many countries are not stable with respect to economy and politics, so any radical change in those countries can give adverse affects on the organization. Its competitor in the soft drink Pepsi also has a huge market and the competition between these companies is like forever, so slightest price change may result in losing the market share. Task 10: Information technology on marketing in Coca cola Coca cola uses SAP, world leading enterprise Software Corporation, which delivers variety of business solutions like FICO, which takes care of financial accounting, asset management, treasury, asset accounting, etc. HR, which takes care of human resource, employee management, payroll, workforce planning, etc. SAP Logical and Manufacturing, which takes care material management, sales and distribution, service management, etc,. SAP PLM, to take care of product life cycle management, quality planning, quality management, etc. Governance, risk, and compliance, etc. Technical components like ABAP, advanced business application programming, NetWeaver apps, to take care of business process management, knowledge management and collaboration, etc. SAP IS to take care of information system management like master data management, etc. Using this kind of extra-ordinary software Coca cola, was able to maintain it operations all over the world. As new technology growing more and more, marketing st rategies changed a lot, these new technologies helped global organizations like Coca cola to expand themselves and grow more. With the help of SAP supply chain management, organization was able to develop itself and manage many products and many distributors simultaneously, which helped it to grow. Other software products which are designed to take care of specific departments of an organization helped organizations like Coca cola to expand itself more. Internet marketing of Coca cola helped it to grow, in early 20th century it was too costly to make advertisements and to present them in TV, but it changed with internet which decreased the prises of advertisement and helped organization to reach its customers more rapidly and more efficiently, technology helped Coca cola to make reviews and take feedbacks from its customers and helped it to analyse data from the customers and sales and delivery which helps organization to make stronger strategies which can take care of rapidly evolv ing and ever changing external environments. Task 11: Portfolio model on Coca cola BCG on Coca cola, Boston Consulting Group is four celled matrix tool to analyse corporate portfolio. It provides information for an organization to test different businesses in its portfolio on the basis of related market and industry growth rate, in other words it helps to analyse business potential and evaluation of market. Star: Coca colas business units in many developing countries have a large market share, but the industry is growing fast and also has serious competition from other soft drink providers. Coca cola is making advertisements using local celebrities to increase their production which is somewhat costly, to maintain their lead. Question Marks: Generally these business units have low relative market share and located in a fast growing market. Coca cola is all over the world, and some countries have less economical stability and under developed, the business units in those places have to gain more market share, however they may take large investment. Cash Cows: these are business units which are matured and the industries they live in are slowly growing. In developed countries coca cola is so famous, everyone know about the soft drink, so it has less competitors to fear and has a strong grip on the market, these business units are matured and has a good profit rate. Dogs: these business units have weak market share in low-growth markets; Coca cola units in those countries which are losing political stability, economical stability, and recession for prolonged years can lead to weak market growth as well as because of instability business units may lose their identity or market share. Normally in this case businesses liquidate these units or develop new strategies for them. Task 12: Market segmentation in Coca cola As no two markets in two different places are same, an organization needs different marketing strategies to follow up in different markets. Market segmentation is a process by which an organization learns about individual markets and answers some question like, what is purchasing power of the customers in the market, what are their interests, number of soft drinks in the market, number of teenagers and families in the market/society, with the help of which organization can produce relevant products which thus can increase organizations growth. Coca cola has distribution centres in more than 200 countries, one of the main reasons to keep many distribution centres and local offices is to understand and act according to the local communities. One way to motivate locals is through advertising where coca cola uses local celebrities to endorse its products. Second, learning the market trends, when market started to move towards food products with less fat, coca cola launched coke zero with less than one calorie. Coca cola also introduced caffeine free coke, when health care institutions warned people about the adverse affects of caffeine. Many more products in different markets to suit the needs of the customers and to satisfy customers, coca cola uses market segmentation. Advantages with this process is, coca cola can stay on top of other soft drink companies and keep a close relation with local people, where people can get connect to the product, which increases the products and organizations growth and value in the local mark et, which again helps organization to face new competitors. Task 13: Market structure Market structure is the order in which the market is organized; it mainly depends on number of sellers, who sell identical products or services, and buyers, competition between the sellers, and the behaviour and economical strength of buyers. There are four basic market structures namely Perfect competition, Oligopoly, Monopoly, and Monophony which deal with different ratios of buyers and sellers. Undifferentiated markets: Even though Coca cola has many products, in the beginning it is mainly known for coke, a soft drink. Even coke comes in few flavours but flavoured coke wasnt a successful product for Coca cola. Worldwide the core product coke has similar taste and people recognise the taste, which helped coca cola a lot in its growth. Here the organization has to concentrate on only one product, to produce, market, advertise, and distribute, so organization doesnt need to concentrate differences within the markets and conceders whole market as single. It also helps organization to control the price of the product and maintaining products. Differentiated markets: it is a strategy which helps organization to grow sales by producing different products with respect to different market segments. Coca cola developed a strategy to produce same product with different flavours, flavours with respect to markets and communities like, vanilla flavour, cherry flavour, etc, which ware not that successful as its base product coke. However the products like zero coke, caffeine free coke, were successful in some markets. Monopoly Market: is a market where there is only one seller so, the seller has control over the product, supply and the price. Ideally this kind of markets doesnt exist in the present world. Coca cola has one major competitor in the global market, Pepsi which has similar popularity and brand name as coke. It is also a global organization, spread through many countries challenging coke at every step. Task 14: brand identity of Coca cola There are many strategies for branding, coca cola uses individual brand strategy i.e. major products designed by Coca cola has their own brand names and images like Sprit, Fanta, Thums Up, etc. and all these products operate under the name, Coca cola. Brand identity is a process in which an organization develops its unique brand name or symbol to represent all its products, in other words it is a symbol or name with which customers identifies the organization producing the product. An organizations value is directly proportional to its brand identity, i.e. how many people recognize the particular brand and how much emotionally and personally they are connected to that brand. For example Coca cola is in the market for more than 100 years, so generations lived through the development of this organization, and today many people are attached to this brand emotionally. This is a strong support for the organization, and this helps the organization to produce or experiment to produce new pr oducts and enter new markets. Even a new product, if comes under a brand name customers will buy the new product, not because they can identify the product but they identify the brand name. It also helps organization to reach its customers and understand what customers are looking from the organization. Coca cola mainly has a single product and is there for many years which helped its brand image to develop, with the help of globalization and rapid growth in technology, today coke can be found anywhere in the world, which is strengthening the brand name and identity. Few steps to follow to develop branding in general are, defining the brand, defining the brands objectives, focusing on targeted customers, identifying and removing brand barriers, and packaging and identity of the brand. Task 15: Stages of Product Life Cycle and Strategies for PLC in Coca cola PLC is group of stages or levels that a product goes through, mainly used by organization to measure life of product. PLC compares any product life with general living beings i.e. they take birth, grow, reach a maturity stage and then they die, same applies to products, products gets designed, they grow in market and reach a stage where they support organization to grow and then they die by losing its identity. PLC has 4 stages as follows Introduction: In this stage, an organization introduces a new product in to the market, in this stage the profit organization is gaining from the new product would be less than what they have invested in the production of that product. Organizations use marketing techniques like advertisement and brand name to influence the product sales. New products help global organizations like Coca cola to face competitors in the local and global markets, it also helps them to increase customer relation in the product is targeted for particular market. Customers review plays a vital role in launching new products, for example coca cola launched vanilla flavoured coke as its new product, the organization learned from the feedback of customers it learned that the new product was not a success. Growth: it is a stage where sales of the product increases in the market. In late 20th century coca cola in India increased rapidly, one main factor which increased the sales is through growing awareness about the product to people. One main strategy they followed is through movies, as coca cola realised the popularity of movies in India, they placed their products in movies, showing celebrities drinking and enjoying, which boosted its sales. Maturity: is a stage, where products earn good profits and started helping its organization to grow. In 21st century Coca cola in India reached maturity level i.e. people are aware of this product throughout the country, people are recognizing the brand name and coke as a soft drink and other products by the organization. It today holds many customers mainly in summer it has many sales in the country. Decline: is a stage where the product reaches a stage where organization has to stop producing the product. For example vanilla flavoured coke is the product released by Coca cola which didnt gain the popularity from the people and failed to grow in the market, even though Coca cola used marketing strategies to improve the sales, customers didnt like the product so, it has to stop producing the product, however the original product coke is still on top and Coca cola uses many strategies and advertisements to keep the product on top. Some strategies used in product life cycle are, skimming price strategy in introduction stage, in growth stage many strategies are implement to grow the awareness of the product, maturity stage implements strategies to learn any new trends but lessens development of strategies on increasing awareness of the product. And in the final stage organizations implement strategies like cost-cutting, inventing new products or revitalizing the product.

Holden Caufield vs Robert Frost :: essays papers

Holden Caufield vs Robert Frost Holden Caulfield, from J.D. Salinger’s The Catcher In The Rye, and Robert Frost, in his poem â€Å"Nothing Gold Can Stay† have very similar views on certain prospects of life. Frost shows the same perspective as Holden Caulfield. For example, both Caulfield and Frost want beautiful thing to last forever. They both protest the mutability of time. Lastly, they both want to hold on to innocence. In short, you could say that both Holden Caulfield and Robert Frost have a desire to be a â€Å"catcher in the rye†. Both Frost and Caulfield have the desire for beautiful things to last forever. Holden Caulfield recalls a time when he and Jane were younger, they would be playing checkers, and Jane would refuse to move her kings from the back row. It wasn’t any kind of a strategy, nor was it for any particular reason, besides the reason that Jane just happened to like the way they look back there. â€Å"She wouldn’t move any of her kings. What she’d do, when she’d get a king, she wouldn’t move it. She’d just leave it in the back row. She’d get them all lined up in the back row. Then she’d never use them. She just liked the way they looked when they were in the back row.† (Salinger, 31-32)Another example is when Holden is watching Phoebe go around and around on the carousel. He sees this moment as a beautiful thing that he wants to preserve. Robert Frost has the same idea when he says â€Å"Nature’s first green is gold, her hardest hue to hold†. He’s saying that this first green of nature is so beautiful, but there is no way to hold on to it no matter how much you’d like to. Both Caulfield and Frost protest the mutability of time. In Holden’s case, he enjoys going to the museum because it never changes. Everything has to stay the same. Holden likes how a single beautiful moment can be encapsulated behind glass, thus preserved forever. At the museum, a single moment is unaffected by time. Time stands still inside the walls of the museum. Year after year he can go back to the museum and he only thing that has changed is him. When Frost says that a â€Å"leaf subsides to leaf†, he’s describing how time passes and the leaves fall.

Martin Buber and The Way of Man Essay

Martin Buber is today’s one of the most important representatives of the human spirit. He was born in Vienna in 1878, studied philosophy and the history of art at the University of Vienna and of Berlin. In 1916 he founded Der Jude, a periodical which he edited until 1924 and which became under his guidance the leading organ of the German-speaking Jewry. Professor Buber has written widely in the fields of philosophy, education, philosophy of religion, community, sociology, psychology, art, Biblical interpretation, Judaism, Hasidism, and Zionism. Buber’s works best known in America include I and Thou, the classical statement of his philosophy of dialogue, Between Man and Man, Eclipse of God, The Tales of the Hasidism and the way of man The way of man is a book by martin Buber which would seem to be simple but a person who read it through and think they have understood it fully, when in fact they have discovered only one or two dimensions of its message. Everything that is in I and Thou is also implicit in The Way of Man, but it is in there in a much more compressed form. I and Thou is compact too, but The Way of Man is much more compact, yet still rich and pregnant with meaning. It almost demands that you read it again and again, its meanings are hidden in between the lines, so people who are meditative in reading could understand the meanings of the book and the wisdom in that little book. And if The Way of Man is short, deceptively simple and heavy with meaning, the recurring dream that frequently came to Buber is even more so. His description of this dream is only one page long, but for those who have a good understanding of how dreams sometimes speak the deeper language of the heart and spirit, this dream is a rich and powerful one indeed. And the fact that it recurred to Buber several times is itself significant. Recurrent dreams are often, according to Carl Jung, our soul’s (or God’s? ) attempt to tell us something extremely important about our deepest well-being, and they have to recur because we are so resistant to hearing whatever the message is that they are trying to teach us. So Buber saw this dream as a particularly significant one. The Influence of Hasidism in The Way of Man Although his existence as a modern Western man has made it impossible for Buber to become a Hasid, it is to Hasidism, more than to any other single source that he has gone for his image of what modem man can and ought to become. For Hasidism, as for Buber’s philosophy of dialogue, one cannot love God unless one loves his fellow man, and for this love to be real it must be love of each particular man in his created uniqueness and it must take place for its own sake and not for the sake of any reward, even the salvation or perfection of one’s soul. Hasidism is a mysticism which hallows community and everyday life rather than withdraws from it, rejecting asceticism and the denial of the life of the senses in favor of the joy that can transform and re-direct the â€Å"alien thoughts,† or fantasies, that distract man from the love of God. According to Buber Despair, to Hasidism, is worse even than sin, for it leads one to believe oneself in the power of sin and hence to give in to it. One must overcome the pride that leads one to compare himself with others, but he must not forget that in himself, as in all men, is a unique value which must be realized if the world is to be brought to perfection. Everyone must have two pockets, said one Hasidic master. In his right pocket he must keep the words, for my sake was the world created, and in his left, I am dust and ashes. Hasidism stresses simple piety and fervor more than intellectual subtlety or the attempt to schematize heavenly mysteries. As every lock has its key which fits it, so every mystery has the meditation that opens it, said a great Hasidic teacher. â€Å"But God loves the thief who breaks the lock opens: I mean the man who breaks his heart for God. According to Hasidism, the very qualities which make us what we constitute our special approach to God and our potential use for Him. There is nothing so crass or base that it cannot become material for hallowing. The profane, for Hasidism, is only a designation for the not yet hallowed. Hallowing transforms the evil urges by confronting them with holiness and making them responsible toward what is holy. It is not in our inward devotion alone or in Freudian sublimation which uses the relation to the outer as a means to inner change, but in essential, mutual relations with others that we are able to serve God with our fear, anger, love, and sexual desire. What God asks of man is that he become humanly holy, i. e. , becomes holy as man, in the measure and in the manner of man. The Relationship of God and Man God asks us questions that He already knows the answer to so as to call us to examine ourselves. This is based on the belief that we are capable of knowing who and what we are by self-examination. The chief did not what to be called to examine himself because he was afraid of what he might find out. Each human being is unique, should seek to discover, then be himself and do what he ought to do in service to God. The way to reach God is revealed when a person comes to understand who and what he or she is in their own individuality in recognition of that absolute which create and stirs those inner desires so leading that person to that absolute, which is God, by being what he or she ought be as God intends. Heart-Searching the Way of Man: Man and Man Relationship The task of man, of every man, according to Hasidic teaching, is to affirm for god’s sake the world and himself and by this very means to transform both. There is a demonic question, a spurious question, which apes God’s question, the question of Truth. Its characteristic is that it does not stop at: ‘Where art thou? , but continues: From where you have got to, there is no way out. This is the wrong kind of heart-searching, which does not prompt man to turn and put him on the way, but, by representing turning as hopeless, drives him to a point where it appears to have become entirely impossible and man can go on living only by demonic pride, the pride of perversity. Every single man is a new thing in the world, and is called upon to fulfill his particularity in this world. Thus the way by which a man can reach God is revealed to him only through the knowledge of his own being, the knowledge of his essential quality and inclination. A man may only detach himself from nature in order to revert to it again and, in hallowed contact with it, find his way to God. Any natural act, if followed, leads to God, and nature needs man for what no angel can perform on it, namely, its following. But just this perspective, in which a man sees himself only individual contrasted with other individuals, and a genuine person, whose transformation helps towards the transformation of the world, co rains the fundamental error which Hasidic teaching denounces. The essential thing is to begin with oneself, and at this moment a man has nothing in the world to care about than this beginning. Any other attitude would distract him from what he is about to begin, weakening his initiative, and thus frustrate the entire bold undertaking. ‘Our sages say: Seek peace i your own place. You cannot find peace anywhere saves in your own self. When a man has made peace within himself, he will be able to make peace in the whole world. Human Beings as Treasures In their true essence, the two worlds are one. The goal here is integration. As Buber stated earlier, it is man’s work to hallow creation, and here in section 6 to draw God into the world since God wants to come into the world through man. So the theme of The Way of Man comes together, integration. My life is a gift so any ‘treasure’ I have is not of my own making. I have a wonderful wife, two beautiful children, and my health, live in freedom, and have a good job and financial stability. Any of these wonderful gifts could be taken from me at any time, so I must be careful as to what I put my trust in and what I value as my ‘treasure. To have any lasting, ultimate value I must store up treasures that are imperishable and of eternal significance. My relationships and the priorities I place on them will be of eternal significance, which the most important relationship being with God. It is when I put my relationship with God first that all my other relationships begin to be what they ought to be. As somebody think of their marriage and their relationship with God functions like a triangle, the closer you both draw to God, the closer you will draw to each other. ’ So ‘treasuring’ the eternal has earthly value as well. Do not store up for yourselves treasures on earth, where moth and rust destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moth and rust do not destroy, and where thieves do not break in and steal. For where your treasure is, there your heart will be also. †(Matthew 6:19-21) I would say this means God gives man freewill; He is a perfect gentleman who will not enter where He is not invited, but will gladly enter where He is. Body and Soul as Conflicting Entities There is a conflict between body and soul where the person is not ‘all of one piece. When one aspect attempts to lord over the other or tries to bring the other into submission, this is what is referred to as patchwork since there is disunity in the person. Resolution occurs when the core of the soul, the divine force is allowed to bind the conflicting desires of body and soul to act in concert as it is intended to be. When the desires of both body and soul are unified in purpose and action, in absence of conflict, a person is being what he or she ought to be. In order to make peace with the world you must first be at peace with yourself. Often times we preach hardest against that which we struggle with ourselves. In previous years in struggled with atheism so Buber gravitated toward atheists seeking debate and argument because I myself wanted answers; doubt is very disintegrating. A couple of years ago he struggled with the issue of free-will, despite the fact that he despises the implications of determinism Buber listened to and studied prominent Calvinists. He is not comfortable with only listening to what he wants to hear because Buber views that as a form a self-brainwashing. As it is mentioned The way of man brings about and rather learns through conflict and antithesis. Relationship to God and Man Leads to Development Human beings are basically social beings who mingle each other for their daily needs and livelihood. Buber has given more importance to the relationship to god and man where one becomes authentically human by fulfilling their existential nature. Both these relations are essential for a human being for his personal development as well as the development of the society. In a society where the individuals nourish their behavior and character through firm relations, obviously the society also would flourish in all the dimensions. According to Buber, if person could nourish the relation with God and is not able to contact with human beings his life will be a failure and vice versa. But as far as the new age is concerned, we are becoming more self-oriented in character and in nature. Often time’s human beings relate with God and man in order to gain something, or to secure their lives in this world. Our culture has changed from the rich traditions, where people lived in harmony with each other, helped each other, obviously that was an ‘other oriented’ era. Once there were villages where cultures had grown, people lived in faith and relations sprout like the tree in the river side. But nowadays there are concrete villages where people live in broken relations, fake faiths and comforting life styles. Here Buber’s thoughts are revolutionary to change the heart of the people. The way of man could bring about a paradigm shift in people, where only through healthy relationship human develops their behavior and character. Thus the philosophy of development could be a fruit of the relations with God and the fellow beings. Conclusion Most systems of belief the believer considers that the can achieve a perfect relationship to God by renouncing the world of the senses and overcoming his own natural being. Not so the Hasid. Certainly, cleaving unto God is to him the highest aim of the human person, but to achieve it he is not required to abandon the external and internal reality of earthly being, but to affirm it in its true, God oriented essence and thus so to transform it that he can offer it up to God. Hasidism is no pantheism. It teaches the absolute transcendence of God, but as combined with his conditioned immanence. The world is an irradiation of God, but as it is endowed with an independence of existence and striving, it is apt, always and everywhere, to form a crust around itself. Thus, a divine spark lives in everything and being, but each such spark is enclosed by an isolating shell. Only man can liberate it and re-join it with the Origin: by holding holy converse with the thing and using it in a holy manner, that is, so that his intention in doing so remains directed towards God’s transcendence. Thus the divine immanence emerges from the exile of the shells. But also in man, in every man, is a force divine. And in man far more than in all other beings it can pervert itself can be misused by himself. This happens if he, Instead of directing it towards its origin, allows it to run direction less and seize at everything that offers itself to it; instead of following passion, he makes it evil. But here, too, a way to redemption is open: he who with the entire force of his being turns to God, lifts at this his point of the universe the divine immanence out of its debasement, which he has caused. The task of man, of every man, according to Hasidic teaching, is to affirm for God’s sake the world and himself and by this very means to transform both.

Civil V Criminal Law

English law is made up primarily of Civil and Criminal Law. Civil Law is concerned with the the Laws of Tort and Contract. Civil law can be defined as that area of law which is concerned with private disputes that occur between individuals or between individuals and organisations and where a proceedings in court is initiated by the aforementioned. In contrast, criminal law seeks to punish those that has done wrongs against the community. For example, a person who decides to take the life of someone else commits murder. The community by way of its government has a duty to protect itself from being murdered. The result is Criminal Law which is enforceable by the State and initiated by the Police. Therefore criminal law is said to protect the community and punishes those that breaks the law with a fine, imprisonment or community sentences. Whereas, civil law seeks to compensate party who has suffered wrong. Civil law covers many areas of everyday daily life, most notable are domestic relations law like divorces and child custody law, probate like wills and estates, employment like agency and working hours laws, and personal injury law. Under pining those laws are Tort and Contract Law. A high level definition of tort law is that it deals with wrongs or injuries inflicted on one party by another and usually the parties involved are unknown to each other until something occurs which results in the tort action. Contracts on the other hand deals with the roles, relationships and obligations of parties that are engaged in a formal agreement. Under civil law an example of tort is acts of carelessness, or failure to act which result in injury or loss to another person. An example is a driver who fails to drive properly and as a result of that failure injures a pedestrian. This incident can give rise to negligence which is the failure to take reasonable care to avoid injury or loss to another person. However in order to prove a negligent claim, it must be proved that there existed a duty of care on the driver to not cause harm to others. The test of this duty of care is that the court will need to determine that a reasonable person would expect that a certain result might follow from an action. Therefore, by not driving properly the driver mounts the pavement and hits the pedestrian, if the result is foreseeable for a reasonable person, then liability may be imposed for the action. In comparison, contract law is an agreement between two persons where one binds himself, with respect to the other, to give something or to render some service. As such, a contract is said to be binding with obligations, and if not met, may lead to an action in civil court. For example a plumber hired to undertake the repair of a leaky facet has entered into a contract to repair the leaking facet in exchange for payment, if he fails to repair the facet within the terms of the agreement, there might not be any obligation to pay him as the terms of the contract has not met. To conclude, civil law covers several area of laws and is primarily concerned with private individuals or companies. The use of the term civil law as a blanket term to cover tort and contract is not confusing as the actions undertaken by the individuals will be indicative of the area of the law that is applicable. The principles are distinguishable, tort usually involves persons who have not entered into a contract or a formal relationship whereas contracts are legally binding agreements established by two or more persons. Where there might be a blurring of the distinctions is where there arises a case of tort while undertaking a contract. Such as an accident in the workplace where there exist a contract of employment. Bibliographies â€Å"Civil Law† Directgov http://www. direct. gov. uk/en/CrimeJusticeAndTheLaw/Thejudicialsystem/DG_4003097 â€Å"Criminal Law† Directgov http://www. direct. gov. uk/en/CrimeJusticeAndTheLaw/Thejudicialsystem/DG_4003097 â€Å"Tort† Stanford University http://plato. stanford. edu/entries/tort-theories/